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Rob Britton EPP

Longtime friend of HHUS and Umeå School of Business and Economics Dr. Rob Britton is coming to our beloved pub again!

Talking about Crisis Management!
What would you do if two of your company’s airplanes were stolen and used as weapons? How would you rebuild? In this sobering talk, Rob, who became head of American Airlines’ advertising and marketing planning team three weeks after September 11, will explain what American did to rebuild. He looks at other crises, and discusses best practices.

With focus at:
A deep dive on what American Airlines did in marketing communications (meaning advertising and other promotion and media relations/PR) after the terrorist attacks of September 11, 2001. This is really a “front-row” view, because I was deeply involved in the process, as head of advertising.

Rob makes an appearance around 3:30 pm.

When? 24th May at 3pm
Where? E-Puben

Don’t forget your ID and student union card!
Any questions? Check out our FAQ:

Earlier Event: May 24
Breakfastclub - Rob Britton
Later Event: May 25
Summer party